What is Website Link Juice
The term link juice or link juice in SEO refers to the value or share that is transferred from one site or page to another site or page by means of hyperlinks. In this case, search engines examine and evaluate link juice and consider the amount of Link Juice that is sent from the source site to your site as a positive score for your site. This shows that your pages are valuable and worth promoting.
In this article, Ravis advertising group will talk to you about this issue in detail. Stay with us.
What is Link Juice?
Link juice, or link extract, actually means sharing Page Authority or crediting one page to another by internal or external linking.
You can get different backlinks for your site through various methods. But you should know that not all backlinks have the same validity and quality.
If the backlinks received by your site are from reputable and well-known sites, then the score and extract of the link through which you received the backlink will definitely transfer a lot of power to your site.
If you want to learn more about backlinks, check out the article below.
There are many direct and indirect ways to get valuable links from the web platform.
The direct method involves link building strategies through document and article sharing, social media marketing, press release publishing, guest posting, report publishing, and more.
The indirect method comes from providing great content on your site. This forces users to share your site’s content across the web many times and link pages naturally.
The value of the link that is transferred from the sites to your site is the extract of the link, and the validity of this link is different depending on the sites that link to your site. Google considers a certain score for each page of a site, which is called Page Rank. Page color has a special relationship with link juice or link extract, which we will discuss further.
What is Google Page Rank?
Each page of a site has a special value for Google. Google considers this value, score and credit for that page. The score that Google determines for each page of the site is called Page Rank.
This scoring is based on the quality of the content, the number of page entries through Google and the valuable backlinks given to the page.
How link juice works
After you are somewhat familiar with the concept of link juice, now it’s time to get information about how it works.
Imagine you have two completely identical sites. One of these sites (A) receives backlinks from 4 sites (which have the same validity and conditions). The other site (B) only receives backlinks from two sites (which had the same validity and conditions as the previous 4 sites).
Because the number of backlinks received by site A was more than that of B; So this site will receive more link juice and will rank higher and more valuable in search results than site B. It is worth noting that the lower the amount of outgoing links on the sites, the more powerful and valuable the credit transferred through them will be.
Another thing that changes the received link juice is the number of external links on the linking site.
That is, if the sites that link to site B are the only outgoing links of these sites, or if they have fewer outgoing links than the sites that linked to site A, the link juice received by site B is more and has a higher power. will be compared to the Link Juice received by Site A.
Methods of increasing link extracts
In this section, we discuss the methods of increasing link juice. So, stay with us so that you can get a better rank in the search results with the help of what is said in this section:
Internal linking
One of the easiest ways to increase Joyce links is to use internal links. Some pages on your site can be rich sources of Link Juice. that you can spread this link between other pages of your site by creating internal links. Of course, pay attention to the fact that you do not cause your site to be spammed by Google by creating links that are not related to the topic of the page.
If you want to learn more about internal linking, check out the article below.
Applied techniques in internal SEO
Restore links
Link recovery or Link Reclamation actually means rebuilding old or broken links on the site. You can find these backlinks and links with error 404 with the help of Google search console and restore them.
Redirecting these links to the main page of the site or other unrelated pages will have a negative impact on your site.
Using the hreflang tag on international sites
If the users of your site are from different countries and you have translated the content of your site according to the language of your site users. The “hreflang” tag helps you introduce these different versions to search engines. This ultimately causes the appropriate version to be displayed for a user according to his language and location.
Also, this tag divides the Joyce link among different versions of these pages. As a result, better rankings are considered for these pages.
Creating attractive content
One of the easy ways to increase the link juice received by the site is to produce attractive content. In order to get better acquainted with the rules of basic content production, you can take help from the following article:
Principles of optimal content writing
Get strong backlinks
Try to get strong backlinks by displaying the content of your page in a useful and attractive way, so that the link received from it will be more valuable.
Backlinks that are received through reliable sites or from sites with fewer outgoing links are more reliable and valuable. It should be noted that buying backlinks or exchanging them is not the right way to do this. Rather, you should try to get backlinks in a natural and gradual way.
Factors influencing Link Juice
Are you wondering if all link juices are effective?
If you think that all link juices have an effect on your site’s SEO, it must be said that their effectiveness or not depends on certain conditions. Link Joyce is effective in link building if it has the following features:
- Pages with quality content
- Pages on the same topic and related to your site
- Sites with fewer outgoing links
- Sites with high page rank
- Top crawlable pages
- Pages in SERPs
This is if the extract of links obtained from link building with the following features cannot be effective:
- Pages with purchased links
- Sites with non follow links
- Pages with unrelated topics to your pages
- Non-existent sites in Index search
- Get links from pages without content
- Pages with many outgoing links
- Pages with which you have already exchanged links.
The effect of link juice on site SEO
Before analyzing the effect of link juice on SEO site, we should get familiar with the two words Link Profile and Trust Rank.
Trust Rank
Trust Rank is a link analysis method. This method is used in link analysis and is used to distinguish valuable links from irrelevant and low-value and even worthless links.
What is spam score? And what effect does it have on the site’s SEO?
Profile of links Link Profile
There are pages that offer most of the online SEO tools. And the full details of the received backlinks of the website are shown in it.
Link profile and trust rank are the most important factors related to link juice. Because they determine the amount of value received from a backlink. The stronger the Trust Rank of the linking sites, the more value they transfer to the receiving link sites.
The trust rank of any website is a specific value for search engines. Of course, tools such as MOZ, with their own algorithms, provide a measure as trust rank, which experience has proven to be somewhat in line with Google’s search engine criteria.
As mentioned, the presence of valuable and quality links can make your site rank better in the search results. So, in fact, the stronger and better the link juice received by your site. Your site will also be more valid and better displayed to search engines. This will result in better rankings for your site in the search results.
Conclusion
As stated in this article. Link juice or link extract is actually the same value and credit that is transferred from one site to another with the help of backlinks. The stronger and more reliable the linker’s page is, the higher the score of the site receiving the backlink. And this will have a positive effect on its ranking.
We hope that this tutorial from Ravis Advertising Group’s tutorial series will be useful for you. And with the help of it, you are well acquainted with the concept of Link Joyce. If you encounter any ambiguity or question while reading this article, you can share it with us in the comments section.