What is the Bert algorithm? What are the effects? + Answers to frequently asked questions

In 2015, when Google’s ranking algorithm was introduced, there were many changes in Google results. Following the introduction of this algorithm and its amazing changes to search results, Google once again introduced a new algorithm called Bert in 2019. Burt algorithm is somewhat similar to Rank Brin.
What is the bert algorithm? What helps improve search results? What should we do to synchronize with the Burt algorithm?

What is the Bert algorithm?
The name Burt algorithm stands for Bidirectional Encoder Representations from Transformers. This algorithm can be called the smartest algorithm of Google. This algorithm is based on artificial intelligence. In fact, Bert’s algorithm helps Google robots to more accurately analyze and understand the semantic structure of words in a phrase.
More simply, Burt’s algorithm helps to understand small parts of colloquial language such as prepositions. Because Google users are human, most of these users use their everyday and colloquial language to search. So instead of working on the machine dimension of languages, Google is working on the human dimension to get better results.

How the Burt algorithm works
This algorithm, by understanding the order of the words, better conveys the meaning to Google. For example, the word “butter” does not quite clearly mean the country of Korea or the food of Korea; Here, Burt’s algorithm understands what you mean by understanding the words back and forth and conveys the desired result to you.
The second application of this algorithm, as mentioned, is in understanding the use of suffixes. Consider the following example:
Someone searches for the phrase “Tehran to Mashhad ticket”. Before the Brett algorithm, Google only searched for results related to the keywords “ticket”, “Tehran” and “Mashhad”. This search may also show tickets from Mashhad to Tehran. But Burt’s algorithm, considering this phrase, “Tehran to Mashhad” considers and searches 0.

The impact of Bert algorithm on SEO
With the introduction of Burt algorithm, it can be understood that for Google, in addition to optimizing keywords, the concept of the site is also important. Conceptualization of the site means that according to the needs of the user and the information he needs, we provide him with the information he needs, and not just work on keywords to increase the ranking.

Speaking of Google, we have to point out that there is nothing you can do about it, which is “optimization for Google BERT”.
“Danny Sullivan, one of Google’s leading figures, says:
There is no optimization method for BERT. This new update has made our algorithms smarter, and that intelligence means we can understand the content written for the user.
In general, it is better for you to target and produce content in line with Google’s goal, which is to understand the user’s goal of searching instead of matching the keyword, so that you can take another step closer to professional SEO.

The difference between Bert algorithm and Rankbrain algorithm
Let us first state the similarities between these two algorithms:
Both Bert and Rankbrain algorithms are controlled by Hummingbird. Both use artificial intelligence and have a common goal, which is to better understand the search term and improve the results.
The Bert algorithm, as mentioned, is mostly used to better understand the natural language of humans, and the RankBrain algorithm is used to find the meaning of long and unknown expressions.

Answers to frequently asked questions
Does Burt algorithm affect SEO?
There is no definitive answer to this question, but what is clear is that you have to go in the direction of Google’s goal.

Is Burt algorithm the same as Rank Brin updated?
Due to the similar nature of artificial intelligence, these two algorithms are highly comparable. Bert algorithm is an achievement in the field of artificial intelligence, but it is different from Rank Brain. Brett and Rank Brin algorithms are actually complementary to each other.

Does Google’s Brett algorithm change the concept of content marketing?
This algorithm delivers valuable content to the user due to its greater understanding of colloquial language. Your only task in producing content is to produce content for the user and not to worry.

Is Burt algorithm enabled for all languages?
According to Google, the Brett algorithm is initially only enabled for English language queries, but over time will be enabled for all languages.

Is Burt algorithm the same as Brain Rank update?
Due to the nature of Burt’s artificial intelligence, many compare it to Rank Brain. Although BERT is an achievement in the field of Google artificial intelligence, it has nothing to do with ranking. At best, we can say that these two algorithms work together as a complement.

What do we do now?
Consider these three:
1. The purpose of the user search
2. User friendly content
3. Familiarity with user literature
You need to produce content with these in mind.

If we want to summarize the contents of Burt algorithm, we must say that according to the new algorithms, we should try to write user-friendly content and keywords that are relevant to users’ search. Longer content does not necessarily get more points on Google. Content that follows all the tips and algorithms gets more points.
What do you think webmasters should do to keep up with the Burt algorithm?