What is comment marketing?
Comment marketing is the use of audience and user opinions to introduce the brand, gain more trust, interaction and, as a result, increase visits. The result of such a thing is an increase in incoming traffic to the site, an increase in the number of followers and more sales of products and services.
This method is much cheaper and less expensive than other marketing methods, which are widely used in various platforms such as Instagram today.
In the following, we will explain this marketing method in detail.
A few tips about comment marketing for sites
As we mentioned above, comment marketing is a cheap and practical way to increase site traffic and improve SEO.
But the more interesting thing is that in addition to interaction in the comment section of your site, comment marketing on other sites also has a great impact on the progress and improvement of SEO; Because Google is always looking for brand and site names on other sites.
Also, when you mention your site in the right way on other pages, Google considers your comment as credit for your page, which contributes to SEO improvement.
When commenting, for other pages, pay attention to the fact that you should never put your site’s link in the comment section of other sites; Because it causes comments to be deleted or not approved.
The impact of marketing comments
If you learn the principles of comment marketing correctly and implement it on your site, you will see its effect.
These principles include:
Update content
Updating content is one of the ways to increase SEO. For this, it is necessary to regularly update the contents of your site and add a paragraph to each one.
Although this method is practical, it actually takes a lot of time with the increase of content.
To solve such a problem, you can hire other people or use user comments, which are known as updates to the Google search engine.
Note, of course, that comments such as thanks, irrelevant comments, and emoticons have no effect in such a matter.
Increasing the time users stay on the site
Among the influential variables in SEO is the duration of the user’s presence on that site and its various sections.
In addition to reading the article, writing a comment and a correct opinion requires time. This increases the duration of the user’s presence on the page.
Also, in addition to the person who writes the comment, other users may be interested in reading the comments and stay on the site for some time; The presence of people will add to the SEO score of your site.
Backlinks
Although the credibility and value of backlinks for SEO has been declining for some time, it still retains some of its power as a way to improve SEO.
For this purpose, you can place your link on other reputable websites in a correct and principled way.
Use of brand name or site
For some time, Google has reduced the amount of credit for backlinks, but has given credit to the use and application of the brand name on the web.
You can easily comment on other sites and mention your brand name only once.
This will make your name appear more on the web and gain more credibility.
Increasing the search rate of brand name or site
The most important point that plays a favorable role in improving the SEO situation is to search for the name of the site or brand in Google. By making good and appropriate comments on other sites, you will keep your brand name and site in the mind of the audience. This will make them refer to your site or brand when needed.
Internal linking
Internal linking is one of the ways to improve the site’s SEO status.
Many people may have questions after reading the content of a site and write their questions in the comment section.
By using the internal links of the site, direct the user to the appropriate content that will answer them. This issue causes the user to refer to several different pages within the site.
Marketing comments on Instagram
Currently, Instagram has more than one billion and four hundred million active users all over the world, and it can be considered as one of the most well-known and popular social networks.
In addition to the institutions and brands that are actively competing in this space, other businesses such as online shops are also very active. For this reason, a tight competition has formed between different businesses and without having sufficient and appropriate information from this platform, it is not possible to survive among the competitors. The requirement for success in such a platform is to learn and apply various principles and strategies such as comment marketing.
Features of comment marketing on Instagram
Instagram has artificial intelligence that can distinguish valuable and attractive comments from other comments.
Among the points that you should pay attention to when using commenting are the following:
Not using long and boring comments
Using comments with attractive and appropriate content
If possible, evoke the emotions of the audience
Avoid long and repetitive links
Follow the tips to encourage people to follow your page.
Observing and applying these tips will make you get the best out of commenting on Instagram and get closer to your goals.
The importance of comment marketing on Instagram
You must have had the experience of visiting a store page where there are several types of comments at the bottom of the post, in the comments section, such as emoticons or empty comments.
In this case, a situation is created that if the user is looking for a message among the comments, he will find it
It cannot be done.
Now if this page is an online product sales page or a brand page and you are looking for something in the comments, how likely are you to find it? very little. For this reason, avoid leaving contentless and repetitive comments; Because not only does it not get you to your goal, but it also causes real users to mislead, mistrust you and even unfollow. Keep in mind that the comment, if it is long, but does not have appropriate and practical content for the audience, will create an unfavorable effect on the reader.
Important points of comment marketing on Instagram
So far, we have realized that comment marketing is a useful way to achieve the goal of promoting and growing the Instagram page, but you should note that without following the principles and rules governing it, you cannot easily survive among your competitors.
In the following, we will explain these principles:
Use a specific structure
The first and most important point that you should pay attention to in the marketing comments is the use of a specific and unique structure. By using this method, you define your own style and style in the comments and you can think in your mind. Leave a favorable impression on the audience so that they can easily distinguish you from your competitors.
Pay attention to the comments
Take seriously the work of comment marketing and its desired effect. In some cases, the desired effect of good and principled comments is more than Page Page posts. And keep in mind that not knowing and not using this topic can have the opposite result in advancing your goals.
Use smart comments
Among the things that increase the credibility of a page on Instagram is the use of smart comments; Comments that are related to the page space, content and user and are written correctly will create a favorable and appropriate effect on the audience.
Paying attention to the attractiveness of the comment
When writing a comment, keep in mind that not all contacts like the same type of comment, and knowing the target community, you should write the text of the comment in an attractive and appropriate way.
Using the story in the comment
In some cases, the use of narrative comments in which you describe events and narratives from your past is attractive to the audience; But be sure to use these types of comments in your appropriate place.
uncertainty
When writing a comment, avoid giving a definite and 100 percent opinion and leave a percentage for your error by using words like, maybe and probably; This work will attract more trust and you can also fix it if an error occurs.
Reading the topic and comments
Before leaving a comment, pay attention to points such as the content of the post, comments, and similar items. Comments that are related to the topic and content of the page attract the audience.
More interaction
When writing comments for comment marketing purposes, you can ask questions for more interaction with the audience.
If this interaction continues with a suitable answer to the audience’s comment, it will make your page stay in his mind and follow you.
Use appropriate hashtags
Use appropriate hashtags in your comment so that users who are looking for a specific topic can easily access your comment and follow your page if your comment is the answer to their questions.
Some common mistakes in Instagram marketing comments
Failure to pay attention and apply some of the following points has caused most pages to make common mistakes in the field of comment marketing. Some examples of common mistakes include:
Lack of complete familiarity with Instagram
Before taking any action in the Instagram space, you should properly get familiar with this platform and know the factors that create positive and negative effects. Not having enough information about the rules and strategies of Instagram prevents you from achieving your goals.
Regardless of bio
Complete your bio page correctly. A quality and suitable logo in the photo section for brands, a quality photo for personal pages, are among the tips that you should follow. Also, keep in mind that you should create a work or business account to take advantage of its features.
Inappropriate use of hashtags
Using the right hashtags is effective enough in the growth process. Pages that use irrelevant hashtags usually make the audience distrustful of themselves and this is the factor that leads to them not following the page.
last word
Comment marketing is one of the relatively old but effective methods in the web space.
In order to be able to use it properly, by knowing and applying the principles mentioned above, you can improve your performance and encourage the audience to use your product and services.